Custom product builder for fully personalised footwear
🎯 Case Study: Susie's Sheepskin Boots
Client: Susie’s Sheepskin Boots
Sector: Retail / Fashion
Project Overview
When Susie’s Sheepskin Boots came to us, they had a high-quality, handcrafted product and a loyal customer base - but their online experience didn’t reflect the full range of customisation they offered. Customers could choose from a wide variety of colours and stitch options, but the website didn’t make it easy to visualise or configure their choices. That’s where we stepped in.
The Challenge
Susie’s unique selling point is the ability for customers to design their boots — down to individual colour choices for each panel and the thread. This meant creating a solution that went far beyond the typical ecommerce variant selection.
Customers needed to be able to choose:
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Toe Panel Colour
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Different Side Panel Colours
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Heel Panel Colour
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Thread Colour
And they needed to see their choices reflected in a live preview that worked seamlessly across devices.
It also had to integrate with the store’s backend - accurately passing detailed order information to the fulfilment team without creating complexity or risk of error.
Our Approach
We designed and built a fully bespoke Boot Builder that gave customers a visual and interactive way to customise their order:
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A dynamic interface that updated the boot preview instantly with each selection.
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Easy-to-use dropdowns and swatches tailored for both desktop and mobile use.
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Clean integration with the existing ecommerce system to capture and process all selected customisations.
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Structured backend tagging to ensure orders arrived with all the right information for fulfilment — with no extra manual work.
Built with future flexibility in mind, the configurator allows Susie’s to add new colours, options or seasonal lines with ease.
🧩 The Result
The final result is an on-brand tool that reflects the care and craftsmanship behind Susie’s products - while giving customers a truly engaging and personalised shopping experience. It showcases what makes Susie’s different - putting the power of design in the customer’s hands.
