Bespoke eCommerce Features for a Leading Pool & Spa Retailer
🎯 Case Study: All Swim
Client: All Swim Ltd
Sector: Pool, Spa & Wellness
Project Overview
All Swim is a well-established family business based in Cardiff, Wales, specialising in swimming pools, hot tubs, spas and related products. With over 50 years of industry expertise, they required a robust and flexible eCommerce website to support their extensive catalogue and specialist service offering.
We’ve worked closely with All Swim for several years, delivering a wide range of tailored website features that help improve both customer experience and back-office operations.
What We Delivered
🧱 Custom Pool Liner Designer
To support customers looking to refresh their pool appearance, we built an interactive Pool Liner Designer tool. This feature allows users to:
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Visualise different liner tileband, floor and coping stone combinations.
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Choose colours and patterns.
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Generate a customised PDF and submit it directly for quotation.
It’s a powerful sales tool that streamlines customer enquiries while enhancing engagement.
🧪 Chemical Dosage Calculator
Pool maintenance can be daunting for new owners. To address this, we developed a Chemical Dosage Calculator. This intuitive tool:
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Calculates the correct dosage based on pool shape and dimensions.
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Integrates live product links to All Swim's chemical range.
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Enables customers to easily add calculated products to their basket.
The calculator educates customers while driving relevant product sales.
⚠️ Hazardous Goods Checkout Modifications
Handling chemicals online comes with compliance and operational challenges. We implemented specialist checkout customisations to accommodate:
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Shipping restrictions and rules for hazardous goods.
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Clear labelling and data sheets.
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Backend logic to manage delivery exclusions and inventory flow.
This ensures All Swim stays compliant with UK legislation while maintaining a smooth user experience.
Additional Customisations
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Data Sheet Library Management with secure upload and structured categorisation for safety compliance.
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Admin and Reporting Enhancements to streamline backend operations and track key metrics more effectively.
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Bespoke Admin Controls allowing staff to manage complex product data and customer interactions with greater flexibility.
🧩 Ongoing Partnership
We continue to work alongside All Swim on iterative improvements, ensuring their platform evolves with changing customer needs, regulations, and seasonal promotions.
Customer Feedback
